Kind Words

Feedback from collaborators, partners, and leaders

Some of the most meaningful signals come from the people you build with. These notes reflect how I show up across collaboration, systems thinking, craft, and the ability to bring clarity to complex work.

Recurring themes

Craft & Clarity

Strong visual judgment and the ability to turn complexity into clear, user-centered experiences.

Strategy & Systems

Moves fluidly between strategic thinking and design execution with rigor, clarity, and consistency in both.

Leadership & Collaboration

Creates alignment across stakeholders while protecting the integrity of the user experience.

Ownership & Trust

Brings initiative and follow-through—helps define the path, not just respond to direction.

Testimonials

What people say

"William Liu has reported directly to me for the past 3 years at Calbright College. He serves as a Senior UI/UX Designer on our Student and Staff Portal initiatives. William played a central role in designing both systems from the ground up, partnering with product managers and engineers to translate complex academic and operational requirements into intuitive, user-centered experiences.

He has a strong ability to organize complicated workflows into clear information architecture and thoughtful interaction models. William brings a calm, methodical approach to ambiguous problems, quickly identifying the critical interactions that most elevate usability. His designs consistently balance user needs, business goals, and technical realities.

More recently, William has started leveraging AI tools strategically to accelerate ideation and iteration cycles without sacrificing rigor or quality. He works collaboratively with engineering to ensure high-fidelity implementation and strong execution.

William is a highly capable product and interaction designer with strong systems thinking and execution discipline and would be an asset for an organization."

Shelly GuptaDirector of Product Management, Calbright College

"William Liu not only can complete the visual design excellently, but also has a deep accumulation of product interaction friendliness and security product design logic. He has a good sense of service and actively helped me solve many problems in the product design of Eagle Eye"

Feng ZhangDirector of Product Manager, SSTG, DiDi

"With complete design ideas and comprehensive abilities, have great enthusiasm and strong initiative for design work, and have a strong sense of service. He can think deeply about improving the overall design level of the system."

Haokun WangSenior Product Manager, SSTG, DiDi

"Thanks to William Liu for supporting the IDR platform project, helping the platform to standardize a unified visual style, improving the platform user experience, and adding support for internationalization. Looking forward to the continued cooperation in the subsequent platform UI improvements"

Xiaofeng LiuProduct Lead, SecOps, DiDi

"From the international privacy platform to the domestic privacy center product build, William not only has continuous high-quality design output, but also led the team to build UI design specifications to provide strong support for compliance work, and all teams are very recognized."

Huichao HuoProduct Lead, SecOps, DiDi

"William Liu is fantastic Visual/UI designer who ensures that he completely understands the entire user "story" and then translates those users' needs into a design/implementation. William handled everything from reviewing the users' needs, wire-framing ideas complete with all necessary styling to implementing the UX for our project team to wire into our platform. In a relatively short period of time, William was able to help take our project from a "prototype" state to one that exceeds all our expectations and our users love.

While you will be thrilled with all of his skill sets, it is his caring and dedication that set him apart from everyone else. He took great pride and ownership of everything he did, and worked his tail off throughout. My one regret is that we did not have the ability to pull him in full time at the end of the project!

I highly recommend William and would be happy to provide additional information on his performance if needed."

Jun OhSenior Manager, Cisco

"I had the pleasure to work with William for one year at Cisco Learning Network department in Cisco. As mentioned by others, William has a warm personality that allows anyone to easily pull up a chair to discuss the work he's doing for or with you. Sometimes you could feel the pressure in the room as deadlines approached but William was always optimistic and hard working. He does great work and is a creative guy. I believe he's right where he belongs, in the creative industry and always growing."

Keith BosworthProject Manager, Cisco

"William is a great visual, interaction and the truly outstanding UI/UX designers. We worked together on various projects at Cisco. He was a great resource to bounce ideas off of, easy to collaborate with and splitting up the work load which helped complete the project earlier than the deadline. He is extremely bright and easy to get along with, an ideal addition to any creative team."

Madhukar MadicheetiProject Manager, Cisco

"William did an exceptional job on the recent project where he worked on visual design and motion graphics. As I remember, William was a very productive person. William is a loyal, innovative, well educated and strong expert. Deadline oriented and insightful designer with a very strong problem solving skills."

Daniel Samson JosephUI Engineer, Cisco

Great products are built through thoughtful collaboration.
I value the trust, candor, and shared ambition that make strong teams and meaningful work possible.

View Featured Projects