Systems Thinking. Product Judgment. Fast Prototyping.

Hi, I'm Wen, a product designer
for complex systems and enterprise workflows

+75%

Trial Conversion

DiDi

8K+

Users Scaled

Calbright

35%

Efficiency Gains

Calbright

$15M+

Product Revenue

Cisco

Core Design Methodology

From Ambiguity to Product Clarity

01. DISCOVER

Discover & Empathize

Understand users, workflows, and constraints through research, interviews, and data analysis. Build a strong foundation of empathy by combining behavioral insights with contextual observation.

User Research
Competitor Analysis
Data Synthesis
Empathy Map